5 Low Cost Things You Can Do Now That Will Increase Sales!

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FREE SMALL BUSINESS ADVICE !
 

5 Low Cost Things You Can Do Now That Will Increase Sales!

1. Clean up the store 

• Get garbage off the floor, if your merchandising keep  it neat.
• Ladders and carts not being used should be put away.
• Floors should be  swept and washed.
• Shelves are straightened.

2. Re-merchandise the shelves.

•  Customers like it always looking fresh and new.  Move sections from one place to another. Pull them forward, make it look full neat and new.
• Customers will see items they didn't notice before. 
• Customers will stop shopping a store if they feel its going to have the same old thing. 

3. Use in store signs.

• Show the value to the customer even if its the everyday price.
• Just pointing it out pushes sales.

4. Good Customer Service.

• Be friendly and helpful, not pushy and annoying.

5. Get the word out

• Word of mouth is the best and cheapest advertising. 
• Have a good logo and make it visible outside your store.
• Use free website and social media.


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Retail Management Training Tools For Your Whole Retail Organization

This program can be adapted to work in all kinds of Businesses. 

It promotes leadership by sharing knowledge as an expert with employees.
Promotes out of the box thinking, communication between levels of management. In turn promotes increased productivity through team work, learning and understanding.
Promotes self esteem and moral.

There are many retail store or sales managers in a region, District Managers, Regional Manager, and various DC and other field personal each with a different view of the business. Sometimes that info is not heard or understood by others.

The Project:

Have each manager prepare one weekly presentation per year each on a different subject. Reviewed and approved upon, before distributed. Important to note that learning how to deliver a presentation is as important as the subject being presented.

Presentation should include in person, by voice mail and email that can be printed and given to employees who don’t have company email.

Subjects can include, Merchandising Techniques, How and why to rotate, Time Management skills, Safety issues, communications with store personal, innovations, HR issues or how to do anything connected to your business. Or moral of your team. Don’t be afraid to suggest subjects or add missed points before approving a presentation for the masses to hear.

Some times laughter is needed to break the tension and get someone attention. That’s why a lot of speeches start with a joke or a funny incident that everyone can connect with. Sometimes not.

Exceptional presentations can be reused year after year to reinforce information as well as keep new employees in the loop. Subjects can be revisited each year to update information and presentation as well as teaching anyone who missed or didn’t understand the subject the first time around.

Learning never stops so teaching shouldn’t either. Everyone needs to feel they are part of a team and not left out of important information. Never Assume that everyone knows or thinks the way you do. If we don’t learn from past bad experiences or techniques , we doomed to repeat them over and over again.

One of my most gratifying accomplishments was training and mentoring an employee to get promoted to the next level.


What makes a good retail manager?   The person who trains him/ her well!

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Why Take The Time to Motivate Your Employees

Motivating retail store associates is one of the most important and toughest jobs of management.  The effects of a store where everyone is happy and works together is obvious.   Sales are up, shrink is down, low turn over of associates because everyone is happy and the store is making money.

When employees are unhappy with management they are more likely to do the following:

1. Have bad Customer Service skills
2. Work slowly and unproductively.
3. Steal merchandise, Money and or Supplies
4. Pass on merchandise to friends with out paying.
5. Not care when they see mistakes being made
6. Will not learn and take on more responsibilities with out getting more Money.
7. Call in sick a lot leaving more responsibilities on others, who in turn do the same.
8. Complain about the Job to Friends, Family, Co-workers and Customers.
9. Quit 

Over the years I've worked for with a number of companies.  I've heard the complaints, you don't want to work for that company.  With very few exceptions its not the the company that people have a problem with.  Its the store managers running them.   In some cases it goes back some levels of upper management.  But, in most cases its the people you work with every day that set the mood in a store.  

If you have a manager who sits in the office and barks out commands, then expect to be ripped off.  If your have a manager who is patient and explains why and how a job is done, then expect good results. 

Motivating a Team of Employees can be a little more complex than that.  Lead by being a good example to your employees and they will follow in your footsteps.

Unmotivate a team to work by playing cards with them in the back room and expect to be fired soon!