The Importance of Good Customer service in a retail store goes far beyond making that one sale to that one customer.
Here are 4 reasons why good customer service in a retail store will increase your business and bad customer service can put you out of business.
1. Make or increasing the Retail Sale.
2. Return Visit by the Customer.
3. Free Word of mouth advertising.
4. Controlling customer shoplifting.
It is important to always greet your customer professionally. Don't ignore customers when they walk by. Just say hi, hello, how are you doing. It lets them know you know they are there. It is very important to be friendly but not scare off the costumers. These customers are more likely to come to you when they need help. Be helpful but not an annoyance. I always look at situations as if I was the customer. What kind of customer service do I want. I hate it when I get asked 4 times by 4 people with in 5 minutes " Can I help You!". My reaction is to turn around and walk out.
If a customer can't find something and no one helps them. Then you lost the sale. It is very important to take study of your customers, if they look like they can't find something, step in ask if they need help. "Are you looking for anything special?"
Be knowledgeable. There is nothing worse than telling the customer I don't know where something is if you have it. It means your lost the sale. on the other hand after helping the customer find their item maybe you can suggest an add on item like batteries or French fries to the sale.
I hate it when I get asked 4 times by 4 people with in 5 minutes " Can I help You!". My reaction is to turn around and walk out.
You have to know the signs of a shoplifter. It is easier and more time and cost productive to make a possible shoplifter not want to shop in your store. Then it is to try to catch them.
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