There are different types of customer services in a retail store. Each with their own good and bad features.
- The Sales Man - this persons job is to engage the customer and sell them a product directly. Example would be a car sales man. Their job is to talk you into buying the product.
- Sales helper - this can be anyone working in the store. Its everyone's job to help the customer find what it is they want, and not leave them wandering around your store. This is the second most common form of customer service in your store and a lot of attention should be paid to it,
- Customer Self Service - more times than not there's no one to help the customer find what it is they are looking for, so they have to be able to find it on their own. Example would be supermarkets, mega discount stores like Walmart and Target, or just about any retail store. This is the most common form of customer service. It needs to be treated as the most important part of laying out your store.